The way students listen to and value music is changing
drastically. According to professionals, the Internet and YouTube are primary catalysts for this
change.
Higher
education reporter Jenna
Johnson said YouTube’s power lies in its low cost and ease of use.
“It’s just
very free and accessible. It’s not that much work – with one click you’re there
and you’re watching it,” she said.
Johnson
also said that artists and producers are moving away from “artsy” to
“outlandish” in order to draw in the crowds.
“It’s
something people will talk about: ‘This is hilarious,’ ‘I want to try it
myself,’ ‘this is ridiculous,’ ‘this is stupid,” she said.
Michigan State
University Professor of Music John H. Kratus said that
the way people experience music now is “much more individualistic and much more
global” than in the past.
According
to Kratus, music is far more individualistic because consumers don’t have to go
through the “gatekeeper”
of label records.
Likewise,
he said that music’s global emphasis comes from musicians’ ability to use the
Internet and build a fan base worldwide.
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